5 Reasons Why You Should Be a Beta Tester

Dominic Banguis
3 min readJun 12, 2022

It’s a common misperception that beta testers are only motivated to join in order to receive a free product. While this is a typical motive (and one you should avoid in your customer acquisition process), there are far better reasons why individuals should test.

Understanding this can help you select better testers and, as a result, significantly enhance your experience as a beta tester.

1. You wish to see something improved.

The most underappreciated and misunderstood reason for people to engage in beta tests is that they have a problem that they want to be fixed. This could be a bug or a previous restriction. If they’re testing a new version of a product, it’s probably because there are flaws that have been fixed that they can’t wait to get their hands on.

2. Enthusiastic about getting a solution.

Because they are committed clients, beta testers frequently sign up for your projects. They’ve probably spent many hours using your product and consider the beta test as a one-of-a-kind and exclusive opportunity to help shape its future advancements.

3. You’re not a fan of the competitor’s product.

Many beta testers are interested in your product because the identical product they are currently using is not meeting their demands. By participating in your beta, they expect to learn more about your product, and in return, you obtain their unique and valuable opinion, which is likely to be comparable to that of many of the customers you’re aiming to acquire.

4. You want to expand your knowledge.

People frequently sign up for beta testing because they want to learn more about a specific product or technology. In the consumer market, this is frequently only personal interest, however, in the business space, it may extend to professional development. Regardless, these individuals perceive the opportunity to examine your product as an opportunity to broaden their expertise through hands-on learning. They will also frequently represent the novice user, which is essential in many beta tests.

5. You want to be part of a like-minded company

An excellent beta test offers a one-of-a-kind opportunity to socialize and/or network with a diverse collection of people. Giving your beta testers access to private user forums allows them to achieve this goal while also centralizing the flow of information to a controlled environment.

Now that we’ve discussed why some people become beta testers, if you’re interested in becoming one and providing valid feedback on the latest Saas projects, then check out this Beta Program of CreatorPilot.

CreatorPilot is an influencer marketing management platform that has enabled brands, agencies, and marketers to stay on top of things. With shared dashboards, content calendars, communication, draft approval and invoicing and payment features integrated into one platform, you have complete control of your influencer marketing campaigns. (No more spreadsheets for managing contacts!) You save at least 20 hours a week by reducing the number of apps and integrations.

If you’re a marketer, agency owner, influencer, e-commerce manager or an entrepreneur and want to experience complete control of your influencer campaign management and provide valuable feedback on the product, then click here to join — https://creatorpilot.com/beta-testers/

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Dominic Banguis

Scaling Startups with Data-Driven Marketing Strategies | Web3, AI, Crypto, Blockchain, SaaS, and FinTech